12 Rules For Life: An Antidote To Chaos by Jordan B. Peterson:
On Quora, anyone can ask a question, of any sort—and anyone can answer. Readers upvote those answers they like, and downvote those they don’t. In this manner, the most useful answers rise to the top, while the others sink into oblivion.
Some useful answers rise – and so do some bad ones. Some great answers sink into oblivion. This is well known, yet also contradicts the claim that the most useful answers rise. JP is overstating the wisdom of the mob.
Quora tells you how many people have viewed your answer and how many upvotes you received. Thus, you can determine your reach, and see what people think of your ideas.
Their viewing and voting patterns do not tell you what they think. It omits why they like things – their reasoning, their thoughts. It also leaves you with no way to tell if they're being honest (you can't spot dishonesty through votes and view).
As of July 2017, as I write this—and five years after I addressed “What makes life more meaningful?”—my answer to that question has received a relatively small audience (14,000 views, and 133 upvotes), while my response to the question about aging has been viewed by 7,200 people and received 36 upvotes. Not exactly home runs.
JP's goal is popularity. He judges a home run not by what he thinks of what he wrote, but by what other people think. His stated goal – his criteria of success (a home run) – is to get views and upvotes, not to please himself.
My goal, when I write, is truth. I don't judge ideas by popularity. I go by arguments. If someone has a criticism – even one single criticism from one person – I'll consider the reasoning and address it or change my mind. But if a thousand people downvote me without giving any arguments, I don't regard that as making any difference intellectually.
The Quora readers appeared pleased with this list. They commented on and shared it. They said such things as “I’m definitely printing this list out and keeping it as a reference. Simply phenomenal,” and “You win Quora. We can just close the site now.” Students at the University of Toronto, where I teach, came up to me and told me how much they liked it.
JP is a second-hander (see The Fountainhead by Ayn Rand to understand the term more). He's judging his work by the opinions of other people instead of by rational evaluation of the content of the work. He's concerned with who thinks what (social metaphysics, as Ayn Rand called it) instead of what the rational arguments about the material are.
If I were sharing a success story like this, I wouldn't quote reason-less praise. I'd be concerned with the rational benefit of the popularity. Did it get me any questions or criticisms I learned from? Did the audience have enough intellectual merit to help me improve the ideas? It's nice if people like you're work and they're helped, but that must not be a creator's primary motivation or reward. Yet JP focuses on it.
I had written a 99.9 percentile answer.
JP writes this like it's 99.9th percentile quality, when he's only demonstrated 99.9th percentile popularity. These are completely different things which JP blurs together.
Quora provides market research at its finest. The respondents are anonymous. They’re disinterested, in the best sense. Their opinions are spontaneous and unbiased. So, I paid attention to the results, and thought about the reasons for that answer’s disproportionate success. Perhaps I struck the right balance between the familiar and the unfamiliar while formulating the rules. Perhaps people were drawn to the structure that such rules imply. Perhaps people just like lists.
Market research is the wrong approach to truth-seeking. Who cares if people like lists? JP should be considering if lists are the best way to present his work – according to his own judgement about the issues themselves.
JP seeks to figure out what people want to hear, in what format, instead of creating original work and structuring it as he thinks best fits the content.
JP is better than this. He is, in various ways, an original and independent thinker. He does good work. That's why this error stands out. It's an internal contradiction he has, which conflicts with some of his very substantial virtues and makes things harder for him.