I was just considering posting some jokes as an entry. Many of the jokes I like are, to some people, offensive. Blonde jokes, dead baby jokes, religious jokes, racist jokes -- these don't go over well with everyone. And I want readers, lots of readers. So, unsurprisingly, it occurred to me that posting the jokes might be a bad idea. Of course, if I don't post anything that might be offensive, I'll never post anything interesting. So what should I do?
There is a moral principle that tells us, if we imagine some stone-age people, who want a society with lots of washing machines, their best bet is not to campaign for them, and try to invent them, but rather to become capitalists and try to act morally. Similarly, the Arab world, if it focussed more on acting morally than acquiring weapons, would have more weapons than it does (just like the US has lots). Of course, in that case, the Arab world also would not want to use them to kill civilians... Also similarly, if one wants to be happy, one should not focus on trying to become happy directly, but should try to act morally, and happiness will come as a side effect.
If I want readers, I should not focus on how to get readers, but rather on creating a good blog, which means writing what I want and like.
Even if we imagine in the limit cases with perfect foresight and calculation, a focus on morality would still be superior to a focus on readers. Either, they would be the same, or the readers approach would result in more readers ... at the cost of acting badly, and I certainly don't want readers that much.
As to jokes, as I'm ambivalent about posting them, I won't for now, but may later.