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The New York Times Lying with Statistics

Tim Cook, Making Apple His Own from The New York Times:
By comparison, Microsoft says that, on average, it donates $2 million a day in software to nonprofits, and its employees have donated over $1 billion, inclusive of the corporate match, since 1983. In the last two years, Apple employees have donated $50 million, including the match.
The dishonest implication here is the Microsoft employees donate over 20 times as much money to charity, compared with Apple employees. Over $1 billion compared with $50 million. But the time periods compared are 31 years against 2 years. The per-year figures here (in millions) are over $32m/year for Microsoft against $25m/year for Apple, a much smaller difference.

A more meaningful comparison would compare the same time periods. It would also consider the number of employees of each company as well as their salaries. That would have made for better reporting.

The New York Times presents Microsoft's employee culture as being over 1900% more charitable than Apple's, but their own figures make the correct statistic 29%. By comparing absolute numbers from different time periods, they misled their audience by a factor of 65 in terms of the percent difference.

Elliot Temple on June 15, 2014


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