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Bad Scholarship About Apple

last quarter Apple’s revenue was downright decimated by the strengthening U.S. dollar; currency fluctuations reduced Apple’s revenue by 5% – a cool $3.73 billion dollars. That, though, is more than Google made in profit last quarter ($2.83 billion). Apple lost more money to currency fluctuations than Google makes in a quarter.
Italics in the original.

The sentence in italics uses the word "money" to refer to, at the same time, Apple's revenue and Google's profit.

I emailed the blog author, as well as John Gruber pointing out the error. If either of them corrects it, I will update this post to give them credit. Will anything be fixed or will they be added to the long list of people with bad scholarship? Let's find out!

UpdateBen Thompson of Stratechery replied to my email. He refused to fix anything and expressed that he was unhappy with me for even bringing it up. He said, "my only reason to use the two numbers is to give a sense of scale", and he thought that was obvious and unobjectionable. This is bullshit. It's not OK to call profit and revenue both "money" at the same time and italicize that misleading sentence. And he's lying to me that his "only reason" for choosing Google to compare Apple with was a sense of scale. I hope you learn a double lesson about 1) how terrible Ben Thompson is personally 2) how terrible many people are, you really have to watch out. Lots of people can seem OK if you never challenge them. But if you do challenge them, their awfulness is revealed. Don't go through life blindly assuming the best about people and leaving them untested.

Just before reading that, I saw this other bad scholarship about Apple:


Gruber quotes an interview with market analyist who was very negative on Apple stock. I think it's really great how the Daring Fireball blog follows up on disagreements. It's important to look at ideas in retrospect and see who was right and wrong, and why, and learn from mistakes. When predictions are made made on timescales of a few years or less, it's not that hard to hold people accountable, and yet it isn't done nearly enough.
You have a $270 price target. Is that still too pessimistic?

Zabitsky: It’s formally a one-year target, but in 3 to 6 months we’re going to see that play out. The reason I started to make noise was the rise of Samsung. If you say that now, it’s not challenged.
Apple announced spectacular earnings results yesterday. The most profitable quarter of any company ever. Despite that 5% revenue loss to foreign exchange rates mentioned above. So Zabitsky was badly wrong. That's Gruber's point.

I wanted to add that I don't think it's a coincidence that the same guy who is strongly anti-Apple, and wrong, is also very loose with scholarship. He publishes a one-year price target for Apple, then says, "But I don't really mean what I say when I publish formally. That's really my 3-6 month target, and I published it as a 1-year target because I casually lie in formal predictions."

Apple is good. Many people hate Apple because they hate the good. Their immorality has other consequences than being anti-Apple. Dishonesty is unsurprising. (And note this dishonesty is a lot more severe than the one I criticize above from pro-Apple people. The one above I think is bad but fairly normal. This one about doing formal publications and casually not meaning what you say, I think is really fucking bad.)

Elliot Temple on January 28, 2015


What do you think?

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