ok so me and toad would go to the park to play frisbee. and come from a certain side, cause that's where the water fountain is. and man, water rocks when you just biked a few miles and ur about to play frisbee, and you know the bottles of water you carried will run out and you'll have to make trips back to the water fountain, and yeah....
ok, but anyway, when ur both hella thirsty, it takes a while to drink enough water. and also, it's good to like drink a bunch, wait a few seconds, and drink more. so what you do is one person drinks some, then takes a break, and you take multiple turns on one visit. ok, still so far, so good.
now, one day we made a discovery. there's *two* water fountains! joy of joys! when we arrive there's like a closer one. now we can drink water sooner! w00t!
but not only that, we do it like this: first person drinks from first water fountain while other waits. then bikes to the second water fountain while second person drinks from first fountain. then second person follows and arrives at the second fountain as the first person is finishing up there. and, boom, less waiting, more drinking, and some waiting becomes biking to the next fountain, which is like on the way. w00t! we're all efficient.
but the thing is. say i wasn't with toad. someone else. pretty much anyone else. if they're fairly good, we'll probably alternate drinking in a single visit instead of just waiting for the other to completely finish. but if i tried to bike off to the second fountain? they'd be like "hey, why are you ditching me?" and I'd be like "d00d, I'm going to the other fountain" and they'd be like "Why? There's water right here!" and I'd be like "umm, yeah, but you're using it" and they'd be like "umm, so are you coming back after? isn't that kinda far to go? just wait!" and I'd be like "no, look, you follow me after you're done drinking here, and it's more efficient" and they'll be like "umm, this is sure a lot of work for such a tiny improvement. almost seems *inefficient* to me!" and I'll just get bored and wander off to the next fountain, and yeah......
ok, so why does it matter that the organisational costs would be way higher with most people? and why does it matter that most people would resist such a small improvement? isn't it negligible?
Well, the thing is, the way we improve stuff is piecemeal. Bit by bit. We don't improve our lives by making one giant step forward every couple months. No no. We inch forward day by day. It's small, gradual improvement over time that gets somewhere. Improvement is not negligible. It's improvement. It's better. resisting small improvements is exactly the wrong thing to do.
and there's more. having a worldview where the cost of implementing a small improvement is high, is a very very bad thing. having one where the cost is small, is a very very good thing. if someone says "eh, we shouldn't bother with that, cause it's too much work for the benefit," even if they're right, well why's it so damn much work to *improve* things? only cause people have perverse WVs in the first place!