What are good policies about what to sell?
I sell personalization, privacy, and (partial) control over my attention and time. Those are easy to decide should be sold. I give those away only in limited amounts, particularly to friends and when there’s mutual benefit (e.g. someone wants to discuss a topic that I want to discuss and is able to say things that interest me).
For articles, videos, podcasts, diagrams, etc., what should I sell?
High effort, quality or accessibility stuff can be sold to wide audiences. Stuff with lower polish, accessibility or that’s for a specialized niche can be sold to narrower audiences of hardcore fans.
I don’t want to sell all my accessible stuff and give away the stuff that has less value to most people because then new people are being asked to pay right away.
I don’t want to give away all my accessible stuff and only charge hardcore fans. That limits getting paid and also makes it harder for a fan to transition to be more hardcore after getting interested in some more niche material.
So I think I should both sell and give away some of each type of material. But then how do I decide which stuff to sell or not? What criteria should I use?
Related, I’d generally rather make 5 lower effort things than 1 polished thing. Why? I generally learn more that way. Most polishing and making stuff more accessible doesn’t help much with me figuring out better ideas myself. I think my ideas are good and important enough that making a lot of stuff makes sense; I can quickly make lots of stuff that has value (e.g. lots of my blog posts aren’t edited but are still worth existing). I think there’s a lack of good stuff in the world and I want to make more.
Most people see it differently. They see way too much stuff to engage with and they want to prioritize stuff that packs a little more value into a little less time. If that takes 10x longer to make, that’s fine, they have more than enough stuff to engage with anyway. I think my stuff has unique value and I want to make lots of it, both because I generally like making stuff more than polishing it and because I want way more of my kind of stuff to exist so that the best and most interested people can learn from it.
Anyway, I think these traits are not the way to decide what to sell or give away. But what is?
Another related factor is giving away stuff for free often makes it look lower value to people and they often treat it badly. This can be worse for them (the mistreatment harms their own learning) as well as worse for me in various ways, though I don’t necessarily need to care about this. From The Fountainhead:
When you see a man casting pearls without getting even a pork chop in return—it is not against the swine that you feel indignation. It is against the man who valued his pearls so little that he was willing to fling them into the muck and to let them become the occasion for a whole concert of grunting, transcribed by the court stenographer.
I’ve been flinging pearls into the muck for decades. I’ve reduced that some in the last few years. I could just keep doing it. My life is fine and I can just keep making stuff and learning stuff. Getting people to pay for some stuff and getting a larger audience would have some advantages.
I’ve considered things like having most criticism on a private, paid forum since the general public hates criticism, but being open to public debate and questions is important to me. And I like having lots of stuff publicly accessible. Paywalling ideas, especially above mass market book pricing (like $10), is problematic in some ways.
A different way to look at it is what will people pay for? Saving time. Stuff they can’t get elsewhere. Stuff with practical benefits.
Anyway I make lots of stuff that could maybe be sold, and I think I should sell some of it and make some free. I have some ideas about how not to decide what’s free or paid. I don’t know a good way to decide. Anyone got ideas?