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Starting Anew by Angela Ahrendts

Starting Anew by Angela Ahrendts discusses some thoughts about her new job as Senior Vice President, Apple Retail.
In honor of the great American poet Maya Angelou, always remember, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” I would argue this is even more important in the early days.
She would argue it? why doesn't she argue it instead of saying she would? will she actually be arguing this in a future post, anywhere, ever? does she actually think she is arguing it?

shouldn't part of her job as an executive/leader/manager be to organize things so she can say stuff it's remembered and acted on? And shouldn't she aim for lasting achievements?

would it make more sense to hire people who care more about thinking than feeling, rather than cater to (often illogical) emotions?

would it be better to have a company culture more focused on how people rationally evaluate your decisions and actions? have people judge with reason rather than via feelings.

don't companies face large problems that don't feel like problems, but need to be solved anyway? aren't some things that feel like problems, actually important solutions to the problems presented by reality (not by arbitrary emotions)?

how will Angela Ahrendts cater to the often conflicting feelings of different people she works with? how will conflicts between feelings be resolved? what about conflicts between feelings and reason?

what good will this focus on feelings do that a focus on reason wouldn't do?

will Angela Ahrendts respect everyone's completely arbitrary feelings? that would allow them to make basically unlimited demands on her. or will she only respect feelings she and her social group consider socially legitimate? if she thinks your feelings are illegitimate, unreasonable, not something you should be feeling, how much effort will she still put into bending to your whims?

will she be doing what she thinks you should feel good about, or what you actually feel good about? the first isn't really caring about your feelings, it's just assuming you already are similar to her (presumably by both being socially-culturally normal). but the second would mean your feelings get to control her, which is not realistic for how an important executive leader would operate. what's going on?
Also, trust your instincts and emotions. Let them guide you in every situation; they will not fail you.
This is mysticism.
create positive energy
This is a vague metaphor. Why doesn't she say what the actual thing is, clearly? What is it?
And don’t be afraid to ask personal questions or share a few of your personal details. Talking about weekend interests, family and friends can give you a more complete view of your peers and partners, their passion and compassion. Building a relationship is also the first step in building trust, which quickly leads towards alignment and unity.
Is a major part of her job to socialize with others and get them to like her? Is this something like a popularity contest from high school? Should companies function that way? Is this like a subtle more nice-seeming version of cutthroat corporate politics?

Is she setting things up to say "I was always very respectful of his feelings and reached out to him by asking about non-work stuff, but I felt disrespected when he didn't run that decision by me"? Is that how she wins disputes? If so, this method doesn't depend at all on whether her ideas in dispute are good or bad. This kind of contest isn't truth-seeking.

Elliot Temple on June 24, 2014


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