EG: The first one is: how do you invent? Invent powerful solutions to your real problems, to your environment. And most people think that, maybe, you have to be born with this ability to invent. What I’ve tried to show here is that every good manager is a fantastic inventor. But you don’t pay attention to it, and you waste all the inventions. Let me explain a little bit what I mean, okay? Every manager faces emergencies. And he reacts to emergencies. What can he do? As a matter of fact, a good manager will react quite well to emergencies, and he solves the problem. And what we have to realize is: whenever we react to an emergency we actually deviate from the standard rules. Always! What people do not pay attention to is that you don’t just deviate from the standard rules, you are actually following a different set of rules. And the point is: after the emergency is over, why won’t you take the time to verbalize the new set of rules that you just followed? Then think on the following; if I would have used this set of rules not just in emergencies, but in the normal day to day, what damages will happen? What undesirable effects will result, and how can I prevent them? Because, if you will now augment this new set of rules with what should be happening, in order that, when I’m using them in day to day life at the normal time they do not lead to anything negative, what you are ending up with is a set of rules that is so much better than your current rules. So much better, that even emergencies are handled as if there is no emergency. And that’s what I’ve shown in this book, if you notice. Okay, a pipe is broken. Emergency. Fine, you react to it. But then what is even Paul saying? He’s dying to go back to normal! Wait a minute, pay attention. Look at how much the situation is better now. Think, how can you use it on a daily basis, because then you get this huge improvement. And that’s what’s happening in this book.
EG: Absolutely! But what I’m saying is: this is always the case. For example, take ‘The Goal’. In the first chapter, he faces an emergency. As a matter of fact, the emergency is so big that the head of the division comes to say, “There is an order which you are late on. You must expedite it!” So they expedite it. And he’s bitching and moaning about it. At the end of the book he’s doing exactly the same for the big order that saves his bottom line. If he would have just stopped after the first chapter and said, “I’ve deviated from the rules of how we are running a plant. It did work, I did send the order earlier. What are the new rules that I’m following?”, he would have saved the whole book, and he would have invented it rather than Jonah. Because, let’s face it, the way that he handled his big order at the end is exactly the same concept that he handled the emergency in the first chapter. It’s always the case. So, if people would just pay attention to it, everyone becomes an inventor.